Experts in technology, design and digital transformation

Proud to have recently helped these organisations

  • Football Federation Australia
  • National Rugby League
  • MYER
  • ESPN
  • Australian Football League
  • Halliday Wine Companion
  • New Zealand All Blacks

About Us

We are a team of experienced problem-solvers dedicated to delivering digital outcomes for your organisation.

Connect with the team

Our services

Our product management, user experience and technology leaders help clients leverage and make sense of digital by:

  • providing impartial, unbiased and evidence-based advice
  • helping clients identify, select and adopt new digital capabilities
  • lifting digital experiences to a level customers expect and desire
  • leading program execution aligned to business strategy

We are typically engaged by senior executives tasked with digital transformation and facing the myriad of decisions that accompany it.

Our team has a broad range of experience to draw on – from solving discrete customer problems to multi-year transformational engagements. We are comfortable where complexity is high and service delivery and cost management crucial.

Our Leadership

We’ve worked at the intersection of technology and sport for more than 15 years.

Our story

Unparalleled expertise

Founded in 2013, Codeware is a technology business that offers unparalleled expertise in digital strategy and transformation in the media and sports industries.

We are dedicated to designing and delivering powerful, right-sized digital solutions that delight our clients and their users, and we have successfully scaled our transformation capabilities to clients in the retail, banking and hospitality sectors.

Deliberate focus

Since inception, we have sustained a deliberate focus on the powerful link between strategy and execution - delivering consistent, unimpeachable work over many years. In doing so, we have turned client relationships into reliable and “trusted advisor” style partnerships across digital strategy, technology, data, and customer experience.

Client success

Foundation clients Cricket Australia and the Victorian thoroughbred racing industry embarked on digital transformations under Codeware leadership.

Since that time, we have added world-class sporting organisations Football Federation Australia, New Zealand Rugby, NRL and AFL, along with ESPN, Sydney Cricket & Sports Ground Trust, Hardie Grant Publishing, Melbourne Racing Club, Paragon Healthcare, the Solotel Hospitality Group and many others to a stable of client partners we are proud to advise and guide along the path to digital excellence.

What drives us

We are inspired by the opportunity to continually find better ways to solve problems and get things done. We believe that excellence in digital transformation is a function of rigorous and honest preparation, and the powerful combination of systems, people and process.


We believe that delivering the best technology outcomes for your business requires a considered exploration of your unique circumstances. By working as your in-house bank of digital experts, we are able to provide technology agnostic, agile solutions with an unrelenting focus on execution.

  • Technical Advisory, Architecture and Selection
  • Content and Media Publishing
  • Business Intelligence and Analytics
  • Customer Relationship Management (CRM)
  • Customer Identity and Access Management
  • Marketing Solutions and Technology